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Wine glass capacity 'increased significantly' over last 300 years, study finds

Wine glass capacity 'increased significantly' over last 300 years, study finds

Could you be drinking more wine than you anticipate?

The expansion of glass sizes seems rooted in a blend of historical developments, modern commercialism and a taste for wine itself, whether sipped or swigged.

A separate experiment carried out in Cambridge past year found that selling wine in larger glasses - even when the actual amount of wine in the glass remained the same - may encourage people to drink more.

In 2016, Professor Marteau and her colleagues carried out an experiment at the Pint Shop in Cambridge, altering the size of wine glasses while keeping the serving sizes the same.

The team studied glasses stored at the Ashmolean Museum dating from 1700 to 1800 as well as glassware from the Royal Household, where a new set was commissioned for the coronation of each new monarch between 1808 and 1947. To counteract the stemware arms race, the study's authors suggest that bars might standardize their wine glasses to a smaller ml.

Patterns of alcohol consumption have also changed, with wine consumption rising nearly fourfold from 1960 to 1980 and nearly doubling again from 1980 to 2004.

The findings reveal that "wine glass capacity increased in all time periods from 1800 to 2017".

The more rapid rise in the 1990s has been attributed to wine glasses being designed for specific grape varieties. Whether this led to the rise in wine consumption in England, we can't be certain, but a wine glass 300 years ago would only have held about a half of today's measure.

Malbec is catching prosecco on its way to becoming Britain's most fashionable tipple, with sales at an all-time high and up 70 per cent on previous year. Unfortunately, not many of us consider 150 ml a full glass of wine anymore.

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It's the pubs' and bars' equivalent of supermarkets putting candies by the checkout.

"Research shows that we eat more fatty and salty foods if we start the meal with a drink", Curley says.

"Not just because it encourages people to drink more than they intended, but also because white and pink wines tend to warm up in them, encouraging people to finish their contents before they get too warm to be refreshing", Robinson said. Marteau explained that it's not just that we drink from enormous wine glasses today, another factor is that back in the 18 century, there were financial considerations that may have kept people's servings in check.

In the 1930s and 1940s fortified wines were popular but wine took off when package holidays introduced Britons to exotic European tastes and law changes allowed United Kingdom supermarkets to compete in the sector.

Increased drinking, though, can take a toll on public health.

Thank you for your feedback.

Increases in wine glass size over time might reflect a few things, such as changes to pricing, technology, wealth, and appreciation of wine.

But Miles Beale, chief executive of the Wine and Spirit Trade Association, told The Guardian that there are practical reasons for larger wine glasses.

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