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Google Will Set Up Brick & Mortar Stores In India by Q4 2018

Google Will Set Up Brick & Mortar Stores In India by Q4 2018

Post the experiment, two malls in India have confirmed to receive requests for space so Google can set up it stores. "They are considering it", said another person, who said the company might roll out stores in the latter part of 2018.

According to sources, Google will be focussing on improving the number of experience centres across India, as the response from these activities has been encouraging. The launch did not get the excitement that Google had anticipated however, but hopefully, this time around, we should expect Google's second coming to be a more popular affair.

Google Pixel is over a year-old device, but Indian customers are largely unaware of this brilliant smartphone.

Google is said to have been encouraged by the response to its pop-up stores recently, ET reports. It has hired a former senior Apple India executive to carry out the setup process.

Google Will Set Up Brick & Mortar Stores In India by Q4 2018
Google Will Set Up Brick & Mortar Stores In India by Q4 2018

"They got a flavor of how physical stores are also important because you can't explain numerous features online", one of the malls' executives told ET.

This retail expansion comes as more than a dozen pop-up stores opened in recent months throughout the country proved successful.

India is the world's second largest smartphone market, second only to China. They launched with 1,000 offline stores, but it looks like Google will have to do a lot more to ensure steady sales of its flagship smartphones in the face of intense competition. Around 4 years earlier, Google had tied up with the Spice Group owned by B.K. Modi to sell Android devices and the stores called AndroidLand to sell multiple brand products were opened. Opening Google's stores will not just boot the Pixel smartphones sales, it is being expected that they will sell Chromebook Pixel, Google Home, Google Home Mini, Chromecast, Chromecast Ultra, and Daydream View as well. They had some outlets in the country in collaboration with Spice Connect, but they shut them soon very quickly.

However, it is unclear whether Google will apply for a single-brand retailing licence in India or take the franchisee route like Apple and Samsung. The likes of Samsung, Apple and Xiaomi have their stores run by other franchises in India.

Trump commutes sentence of fraud-convicted kosher slaughterhouse CEO
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