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Snapchat lets users share Stories outside of the app

Snapchat lets users share Stories outside of the app

That's a departure from past approaches where Snap worked to distance the key product from rival offerings. Shared stories written by one user will disappear on Snapchat after being posted for 24 hours, while stories by multiple users will remain available for 30 days after being shared.

The tool will be available immediately to Snapchatters who already have access to the new, redesigned Snapchat.

To do this, you need to dive into the Discover part of Snapchat, and look for a story you'd like to share. Snapchat will enable people to share and view its content outside of its app, Snapchat's parent company Snap announced on Tuesday.

While Facebook and Instagram have copied Snapchat's Stories feature, neither offer support for sharing that content on other platforms.

Snapchat has confirmed that, from later today, you'll be able to share your Stories to Facebook, Twitter and elsewhere. "Stories eligible for sharing right now include those Official Stories and Our Stories found in the Discover tab, as well as Search Stories", TechCrunch reported.

With the news, Snapchat is abandoning one of the features that made it both distinctive and frequently frustrating for brands: its insularity.

LeBron congratulates himself as NBA points milestone looms
At least for part of a game, James and his teammates can put that squabbling behind them and celebrate his undeniable greatness. The post received mixed reviews, with some joining in the congratulating and acknowledging James' right to be proud of himself.

The type of "stories" which an user can share will expand over time.

If seeing these off-Snapchat Stories persuades people to download its app, that will help to catalyze Snapchat's slowing daily audience growth, which inched up by roughly 3 percent year over year in Q3 2017 to mark its lowest year-over-year increase since Q1 2014.

At the time of the announcement, chief executive Evan Spiegel said the aim of the redesign was to make Snapchat "more personal" by better separating personal content with that from publishers.

Select "Share Story" and then choose how you'd like to share it outside of Snapchat - by text, e-mail, or posting to other platforms.

A Snapchat web player has launched to support the new feature. Snapchat has been suffering from declines in certain metrics that indicate fewer members are using the app every day.

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