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Netflix rules itself out of Apple's new video service

Netflix rules itself out of Apple's new video service

"These are fantastic, large, well-funded companies with very significant efforts", Hastings said.

Apple won't officially unveil its streaming video service until next week but Netflix CEO Reed Hastings confirmed that his company will not be part of it. But it now wants to sell the service that people use to watch TV as well. "So, I have to really reserve comment and judgment", the exec added diplomatically about the heavyweight competition coming to the already crowded digital content space, which Netflix had fully dominated just a couple of years ago.

Speaking at a press event in Los Angeles, the Netflix chief executive reportedly said that Apple is a "great company" but it had ultimately decided "not to integrate into their services". "We've been competing with Amazon in video streaming".

That's separate from the original content Apple has been commissioning.

SpaceX crew capsule ends test flight with ocean splashdown
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He also conceded that it could be a while before Netflix enters the Chinese market, Variety reported, after an attempt to get in by partnering with a local company failed.

Apple is gearing up for its spring event that will be held at the Steve Jobs theatre on its Cupertino campus, during which the company is expected to finally announce its much-awaited video services. Netflix, alongside Star India-owned Hotstar and other local competitors, has found self-regulation as the way to avoid government censorship and at the same time retain their image of being an online platform that gives users the liberty to watch content as per their own preferences.

Hastings' confirmation follows experts' prediction that Netflix may not be included in Apple's TV service.

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